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Cosmetics & Personal Care



Clariant out to wow with new eye-catching and long-lasting magenta unveiled for anodized aluminum


11/10/2018

Clariant, a world leader in specialty chemicals, hits the spot for this fall’s color trends with a truly durable magenta shade now available for coloring anodized aluminum. New Sanodye Magenta LF combines red, the color of power, with a touch of trustworthy blue in a non-bleeding single dye formulation that consistently delivers the same “wow factor” shade.

Thomas Heber, Technical Marketing Aluminum Europe, Business Unit Pigments at Clariant comments: “With magenta billed as the hottest hue for fashion and cosmetics for fall 2018, Clariant is very excited to offer aluminum finishers this striking shade with the uniquely long-lasting properties to give everything from jewelry, smartphone shells, lipstick cases and other cosmetics packaging, to home appliances, consumer electronics and patio furniture, a sophisticated on-trend look that will hold its vibrancy.”

Sanodye Magenta LF has a unique level of light and weather fastness for indoor and outdoor applications that is rarely found within the industry. The single dye formulation has a heavy-metal free dye structure which is a key consideration particularly for applications such as toys and consumer goods.

Importantly, as a single dye formulation it has uniform high reproducibility, which makes it ideal for achieving a precise shade for color matching packaging, such as for cosmetics.

Besides to color consistency, single dyes are easier to handle than blends. Sanodye Magenta LF shows good dye bath stability and enables a stable dyeing process.

Sanodye Magenta LF makes its market debut at Aluminium 2018, Messe Düsseldorf, Germany, from October 9-11, 2018 Stand G13 Hall 12. Clariant is joined at the booth by Omya (Schweiz) AG, the exclusive distribution partner for its aluminum finishing portfolio in Europe, North Africa and the Middle East.