24 CHEMICALS KNOWLEDGE HUB Issue 2 / October 2025 What are your top tips for CDMOs or other suppliers attending CPHI – how should they go about planning? AH. My top tip is to treat CPHI as the ‘cherry on top’ of your year-round brand-building efforts – not a oneoff spending spree. Many CDMOs focus on ‘going big’ at the event, but this only works if it reinforces a consistent message. Plan annually and map out your communications journey, aligning marketing with your business development team, so your messaging supports their outreach. We typically work with an annual mapped plan, but supported by rolling three-month deliverables, which lead into key industry moments like JPM, DCAT, BIO and CPHI. This approach ensures your brand presence crescendos at the right time to drive new business. Another key tip: make your direct outreach, webinars and PR genuinely engaging and trend based in the ROUNDTABLE Five executives were recently interviewed on the value of marketing/public relations at CPHI events. They were: Alex Heeley (AH), Managing Partner, De Facto Communications; Raman Sehgal (RS), host of Molecule to Market; Tara Dougal (TD), Event Director, CPHI Europe; Emily Snipe (ES), Account Director, Notch Communications and Olivia Addinall (OA), Head of Client Services, Ramarketing. ALEX HEELEY Managing Partner De Facto Communications
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