TD. Absolutely. It made me more intentional about creating spaces and formats that encourage organic conversations, whether that’s through curated networking events, dedicated meeting spaces or content sessions that spark dialogue. For CPHI Frankfurt 2025, there are more opportunities to connect than ever before, through events like the CPHI Celebration, our Happy Hours and more targeted networking events for Start-Ups and Sustainability stakeholders. ES. Absolutely. It taught me that the best preparation isn’t about perfecting a pitch, it’s about being curious. Now, when we attend, our focus is on listening: What are marketers finding most difficult right now? Where do they feel under pressure? Those insights don’t just build relationships, they shape the kind of content strategies, campaign ideas and award submissions we create back at the agency. OA. Those early experiences shaped the way I approach events even now. I always make sure to pre-book key meetings, but I also leave space for the unplanned – the quick “hello” to a familiar face or the unexpected introduction that turns into something more. It’s taught me that networking at CPHI is about quality over quantity: building authentic relationships, not rushing to collect business cards. That balance between structure and spontaneity makes every CPHI meaningful and I feel very lucky to be returning for a fifth consecutive year! so coming out the other side, and seeing the community coming back together was really powerful. It wasn’t just about business potential, it was about trust, openness and the genuine excitement of reconnection. ES. It was memorable because it went deeper than the usual “what does your company do?” conversation. This marketer wasn’t struggling with the value of their science; they were struggling with how to explain it to different audiences, from internal stakeholders to customers. That struck a chord, because we see that challenge all the time: marketers need to bridge the gap between deep technical detail and compelling, business-ready messages, and our agency exists to help them do exactly that. OA. These moments stand out because they’re beyond business. In my role, I’m focused on building long-term partnerships and ensuring clients feel supported, but at CPHI, you also get to know the people behind the logos. Those conversations – where the ‘sales’ is set aside and you’re talking as peers – create a different kind of bond. Combined with the chance to experience CPHI alongside my colleagues, it reminds me that authenticity, trust and teamwork are what make events like this so impactful. Did that experience influence how you prepared for future events or your networking style? ROUNDTABLE
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