2026 marks a historic milestone for Faravelli: 100 years of evolution, vision, and partnership, always alongside businesses.

To celebrate this anniversary, Stand Out, the Group’s new corporate campaign, officially launches in mid-January.
More than a claim, Stand Out is a communication platform designed to explore what it truly means to stand out today, through a direct, contemporary, human-to-human language that goes beyond traditional B2B and B2C boundaries.

In an increasingly competitive landscape, the campaign highlights that raw material quality is only the starting point.
The real difference lies in the combination of the “right ingredients” such as vision, expertise, speed, and tailored solutions: this is how Faravelli positions itself as a strategic partner, supporting companies up to the most meaningful moment, that is when a product reaches its end consumer.

Introduced by an online teaser last December, Stand Out unfolds as a multichannel creative ecosystem, including advertising, digital and social content, videos, and materials for trade fairs and events. An immediate visual narrative built around spontaneous gestures, looks, and authentic reactions, showing how success becomes visible when the right choices are made.

With the right ingredients — and the right strategic partner — standing out is not difficult. It’s natural.

Stand Out is just the beginning.