Shiseido Americas Corporation, a subsidiary of Shiseido, has signed a definitive agreement to acquire Drunk Elephant, a leading and fast-growing prestige skincare brand and a recognised expert in developing clean compatible and effective products. The acquisition of Drunk Elephant strengthens Shiseido’s leadership in the global prestige skincare market.

Since being founded in 2012, Drunk Elephant has experienced exponential growth across a range of consumer demographics, including Gen Z and Millennials. Its curated assortment of iconic hero products use biocompatible ingredients that directly benefit the skin’s health and support the integrity and effectiveness of the formulations. Drunk Elephant’s effective products, unique and playful brand voice, and strong community engagement have helped to build a loyal following, creating substantial room for further growth as it is introduced to more consumers around the world.

Drunk Elephant will be able to leverage Shiseido’s global platform and resources to expand into new and existing markets in the Americas and internationally, including Europe and Asia. Shiseido’s Global Innovation Center and Digital Center of Excellence will provide a wealth of expertise and a unique support network, maximizing Drunk Elephant’s opportunities for growth and development across all channels.