Food & Flavour
Arcadia Biosciences appoints Sarah Reiter as new Chief Commercial Officer 22nd March 2018
Arcadia Biosciences, an agricultural technology company, announced today that Sarah Reiter has joined the company’s executive team as chief commercial officer.
Reiter has more than 20 years of experience in the agriculture and food industries. Most recently, Reiter was US country head for STK Bio-ag Technologies, where she managed sales, distribution and business development functions. She previously served in senior positions with Bayer CropScience, Syngenta and AgraQuest.
Throughout her career, Reiter has helped guide companies through significant strategic changes. She led AgraQuest’s commercial and marketing focus during a time of significant growth, launching four new products globally and more than doubling revenue. Later, after the company was acquired by Bayer, she introduced biological-based products to Bayer’s global crop science organization.
“Sarah is an outstanding leader with the business strategy and marketing experience we need to commercialize Arcadia’s products and technologies,” said Raj Ketkar, Arcadia’s president & CEO. “With her expertise, Arcadia will be able to bring our health and nutrition products to market and strengthen relationships with partners across the ag-food supply chain.”
“It is a very exciting time to join the Arcadia team in the midst of the pivotal expansion in their goto-market strategy beyond agricultural input traits to branded nutritional ingredients,” said Reiter. “I look forward to helping steer the company through its strategic evolution and build the business for Arcadia’s high-value pipeline of innovative, consumer-driven products.”
Reiter holds a bachelor’s degree in English from the University of California, Davis and a master’s certificate in business administration from the Villanova School of Business. She is a frequent speaker at international conferences on agriculture and sustainability topics.