Cosmetics & Personal Care
BASF launches PeptAIde in sports nutrition with state-of-the-art technology to modulate 7th November 2018
BASF launches PeptAIde, a sports nutrition ingredient containing a unique set of plant-based peptides identified using artificial intelligence (AI), for regulating inflammation. With industrial-scale production in Germany, PeptAIde is now available in the United States. Commercialization will follow in Asia Pacific and Europe by 2019. BASF is also currently performing regulatory clearance to allow access to other key markets.
PeptAIde was developed as part of a collaboration between BASF and Nuritas to discover new bioactive peptides to meet evolving consumer needs. BASF has been granted an exclusive license to commercialize these peptides. Nuritas used AI to identify PeptAIde’s new generation of peptides unlocked from rice protein. Peptides are biologically occurring short chains of amino acids, with some acting as potent signaling molecules in the body.
Inflammation is a key concern of active people as it may restrain their ability to continue with physical activity. Initiated by feelings of discomfort, inflammation is regulated by the secretion of a complex network of cytokines, which contributes to a fundamental response to injury and regulates recovery in the body. BASF research indicates that consumption of PeptAIde affects cytokine release and has immune-modulating properties in consumers, potentially supporting physiological benefits after exercise. PeptAIde is vegan and does not use allergen materials. It also delivers a natural taste profile for flexible use in various sports nutrition formats.
“Our research has shown that consumers today are seeking innovative, plant-based solutions to help them better manage sports-related inflammation,” said Tina Low, Vice President, Business Management BASF Human Nutrition. “PeptAIde’s unique properties will resonate very well with active consumers and enable our customers to take sports nutrition to the next level.”
PeptAIde will be presented at SupplySide West in Las Vegas, Nevada from 6 to 10 November 2018. As a market leader in the human nutrition industry, BASF offers a broad portfolio of essential nutrients including vitamins, carotenoids and high concentrate omega-3 fatty acids.