The Natural Products Association (NPA) recognized  BASF for having the largest selection of ingredients for cosmetic manufacturers who want to certify their products according to the NPA Natural Standard. The 25th Annual NPA Awards honors outstanding individuals and companies that have made valuable contributions to the success of the natural products industry.

“BASF is a truly innovative company that continues to deliver new natural alternatives for consumers year in and year out,” said Daniel Fabricant, Ph.D., President and CEO of NPA.  “We are pleased to honor BASF for their contributions to our industry and to NPA, the nation’s largest and oldest association for natural products.”

The NPA handed out its award during their annual conference The Big Natural in Las Vegas recently. NPA’s  Natural Standard and Certification for Personal Care Products is a set of guidelines that dictate whether a product can be deemed truly “natural”, and comes to protect and educate consumers. The standard encompasses all cosmetic personal care products regulated and defined by the Food and Drug Administration (FDA), and is based on four evaluated criteria: natural ingredients, safety, responsibility and sustainability.

“Natural and sustainable solutions are clearly valued by a growing portion of consumers and our customers need trustworthy and recognized partners in order to enable their natural products’ offering,” said Daniele Piergentili, Vice President, Home & Personal Care, North America for BASF. “This award is a testament to our continued commitment to lead in the field of natural ingredients with our innovation portfolio.”

The NPA award comes on the heel of several other recent award nominations for BASF’s Care Creations, including the CEW Beauty Award nomination for the ingredient Dermagenist, and the Independent Chemical Information Service (ICIS) award nomination for product innovation for the BASF surfactants.

The BASF portfolio for natural cosmetics ranges from basic raw materials – like surfactants and emollients – to additives and active ingredients. Besides the NPA Natural Standard, BASF supports their customers also with all necessary information and data for the COSMOS and NATRUE standards as well as the ISO 16128 norm. Around 130 ingredients developed by BASF for personal care applications have already been registered with COSMOS and more than 50 of the products are evaluated according to the NATRUE criteria. That makes BASF the largest provider of raw materials that are suitable for natural and organic cosmetic products under the COSMOS and NATRUE standards.