More than a trade fair participation, this event became a platform to show how a single plant, when managed through a fully controlled and circular model, can generate multiple, scientifically validated ingredients for different applications, from human nutrition to advanced cosmetic formulations.
The joint edition of InVitality and Making Cosmetics 2025, held at Fiera Milano Rho, represented a strategic milestone for Bionap. For the first time, the company officially presented its Nutraceutical and Cosmetic Business Units side by side, taking full advantage of the unique convergence between the two exhibitions. This setting offered an ideal opportunity to communicate a core element of Bionap’s identity: its vertically integrated, zero-waste botanical supply chain.
At the heart of this model lies the strong integration within the Active Group, where Boniser Srl, the agricultural company, and Bionap Srl, which produces standardized botanical extracts, are vertically integrated. This structure allows the company to control every phase of the value chain, from field to finished ingredient, ensuring traceability, seasonal consistency and reproducibility of bioactive profiles.
One of the most emblematic examples presented during the exhibitions was the Opuntia ficus-indica supply chain. Traditionally associated with fruit production, this Mediterranean plant is now fully valorized through a zero-waste approach that transforms each of its anatomical parts into high-value ingredients. The cladodes are processed to obtain polysaccharide fractions for nutraceutical and cosmetic use: Mucosave™ FG is an extract clinically studied as fast acting for the gastroesophageal reflux, Odilia™ is a prebiotic ingredient that, with only 300mg/die, is able to intervein in the gut-brain-muscle axis; while the flowers, once considered a low-value by-product, are now the source of Puryflower™, an isorhamnetin-standardized cosmetic active. This cosmetic ingredient has shown scientifically documented efficacy on sebum regulation, pore appearance, inflammatory biomarkers and microbiome balance in oily and blemish-prone skin. The flowers are also part of Actrisave™, a nutraceutical ingredient for health male hair and blemish-prone skin, as beauty from within extract.
A second significant cross-sector example introduced at the exhibitions was the artichoke. From this single Mediterranean botanical source, Bionap has developed two distinct ingredients with different application targets. Altilix® is a standardized nutraceutical extract designed to support physiological lipid and glucose metabolism and healthy weight management, while Cynage™ is a chlorogenic-acid-standardized cosmetic ingredient, specifically developed for skin detox, urban anti-pollution protection and anti-aging performance. Once again, a single plant gives rise to multiple, highly specialized ingredients, each supported by targeted scientific validation.
This integrated approach allows Bionap to optimize raw material use, reduce environmental impact, and at the same time strengthen industrial resilience, supply reliability and batch standardization. From a scientific perspective, it also enables a more efficient investigation of the multi-target biological activities of botanical complexes, across complementary experimental models and application fields.
The joint format of InVitality and Making Cosmetics proved particularly coherent with this vision. The growing convergence between internal wellbeing, skin health and sustainability is now clearly reflected in market demand, as well as in research and innovation strategies. For many visitors, this was the first opportunity to directly observe how a Mediterranean botanical supply chain can be structured to serve multiple industries without fragmentation, but through a unified, circular logic.
The experience at InVitality & Making Cosmetics 2025 confirmed that botanical innovation today no longer concerns only the development of new extracts, but increasingly the design of virtuous supply chains, capable of generating value at every step and across multiple application sectors.
By presenting its nutraceutical and cosmetic technologies within the same botanical platform, Bionap reaffirmed a long-term vision in which Mediterranean biodiversity, applied research and circular economy converge into a single, structured innovation ecosystem.
