Seldia, the European Direct Selling Association, recently recognized Mary Kay Europe as ‘Best Company of the Year’ at its 2018 Astra Awards. This year’s honour was voted on by Seldia board of directors and its direct selling association members and was given in October at the association’s annual conference in Brussels, Belgium.

Representing 28 national direct selling associations and 20 member companies throughout Europe, Seldia’s ‘Best Company of the Year’ recognises the corporate member that best raises awareness of the direct selling method of distribution, promotes the method’s socio-economic benefits and demonstrates a strong commitment to supporting the mission of Seldia.

“At Mary Kay, we are focused on our mission of enriching women’s lives around the world,” said Tara Eustace, President of the Mary Kay Europe Region. “Receiving the Seldia Astra Award for ‘Company of the Year’ validates that endeavour and increases our resolve to champion women’s empowerment and entrepreneurship.”

“We were honoured to award Mary Kay Europe ‘Company of the Year,’” said Marie Lacroix, Director of Internal Affairs at Seldia. “Mary Kay’s commitment to the direct selling industry and its impact on our member direct selling associations across Europe cannot be overstated. They set excellent standards in the direct selling sector and are a great example for the industry.”

“We believe market leadership was instrumental in Mary Kay Europe being awarded this prestigious recognition,” said Eustace. “Many of our market leaders in Mary Kay Europe play an active role in their local direct selling associations, some even serving as president. We believe in this industry and the impact we make in the lives of women and their families through it. We’re grateful for Seldia’s continued efforts in direct selling education and promotion.”

Seldia recognizes the outstanding achievements of organizations that demonstrate excellence in empowerment, entrepreneurship and a commitment to producing best-in-the-industry products.