Sekhmet Ventures, a newly-formed venture capital firm in the beauty and wellness market, is proud to announce its partnership with Heretic Parfum, based in Los Angeles, CA. Heretic manufactures small-batch, artisanal, gender-neutral fragrances using only naturally-derived materials.

“Heretic’s unique product line is ultra-clean and the company has a unique vision for fragrance, combining sensory aspects with transdermal delivery,” commented Barbara Paldus, Founding Partner, Sekhmet Ventures. “As an investment vehicle operating in the rapidly-growing, clean beauty and wellness space, Sekhmet is committed to empowering businesses like Heretic: innovators who are willing to break boundaries across different sciences to create new, health and wellness technology platforms. We’re excited to make Heretic a part of the Sekhmet family, and to help Douglas Little, Heretic Founder, realize his vision on a global scale.”

Heretic’s products feature no synthetic fragrances or aroma-chemicals, are paraben, phthalate, EDTA, and paraffin-free, and are cruelty-free. The alcohol used in Heretic’s fragrances is derived from organic, non-GMO sugarcane – a stark departure from the industry standard SD40 alcohol, which is derived from ethanol or methanol.  The fragrances are fabricated using long-standing processes historically used by perfumers, combined with modern manufacturing methods and cosmetic science.

Recently, Heretic launched Dirty Grass – the first CBD-based (Cannabidiol) fragrance.  Cannabidiol, one of many compounds found in a cannabis plant, has been shown to provide its users with a variety of health benefits. “The world-wide launch of Dirty Grass represents the ushering in of a new, natural-alternative category of functional fragrance that offers a dose of cannabidiol delivered transdermally”, Barbara Paldus adds.

“We’re thrilled at the opportunity to partner with Barbara and the Sekhmet team,” said Douglas Little, Founder, Heretic Parfum. “Sekhmet Ventures has the resources, experience, and network we need to bring our products to a larger audience that’s seeking consciously designed products – and above all, all-natural ingredients that create unique fragrances without exposure to chemicals. We fully expect 2019 to mark the start of a positive, productive partnership for both Heretic and Sekhmet.”