There is growing evidence that a Mediterranean diet can help alleviate cognitive decline in advanced age, strengthen heart health and thus support performance and overall well-being. Inspired by this dietary approach, Euromed offers a new line of Mediterranean fruit and vegetable concentrates containing some of the key antioxidant and health-supporting properties found in the Mediterranean diet, in practical and versatile formats. All Mediterranean fruit and vegetable concentrates are obtained via water-only Pure-Hydro Process™ technology and are suitable for use in dietary supplements, functional foods, beverages, nutricosmetics, cosmetics and pharmaceuticals. In addition, Euromed – which is celebrating its 50^th anniversary – is one of the official sponsors of the Healthy Ageing Micro-Community at Vitafoods Asia, and will present its natural extracts in an on-demand webinar entitled “Pomanox® and Mediteanox®: Water-Only Processed Olive and Pomegranate Fruits for Active Life and Healthy Ageing”.

Pomanox® is made from promegranates cultivated in the Medierranean region of Spain through sustainable farming, with strict quality control of the raw material and an eco-friendly proprietary concentration technology. Several published studies support its health-promoting properties – from skin beauty, to cardiovascular health, cognitive performance and sports nutrition.

Mediteanox® is a natural olive concentrate with a precise content of hydroxytyrosol – a powerful antioxidant polyphenol – and other polyphenols that occur naturally in olives. It offers the documented cardiovascular benefits of olive oil, without the additional calories. It is clinically proven to reduce LDL cholesterol oxidation levels, support a healthy cardiovascular system and help control blood pressure. Other investigated health properties indicate a huge potential for counteracting the damaging effects of free radicals, such as premature skin ageing and excessive exposure to toxins.

Published clinical data indicate that Mediteanox® and Pomanox® may work synergistically to improve endothelial function, promote healthy blood lipid levels and reduce LDL cholesterol oxidation in middle-aged, apparently healthy people.

Andrea Zangara, Head of Scientific Communications & Marketing at Euromed, explains: “In the webinar we will show how best to respond to a growing demand for eco-friendly, clean and sustainable botanical ingredients. We will highlight properties of promegranate and olive ingredients, and discuss their physiological contribution to the documented healthy ageing benefits of a Mediterranean diet. The scientific evidence covers ingredient characterization through to clinical trials in the fields of heart health, nutricosmetics, sports nutrition and other research areas.”