Stockton is rebranding - changes name to STK 8th March 2018
Stockton, the innovative Israel – based leader in bio-ag technology for sustainable crop protection and aquaculture, is announcing a company name change. The new name is STK , which reflects the company’s transition from its legacy business in generic agrochemicals to its current strategy and R & D leadership in bio-ag technology and botanical-based solutions (BBS), such as its flagship product Timorex Gold® biofungicide.
STK will be comprised of two distinct business units. STK Bio-Ag will serve global agriculture markets, offering botanical-based and ‘hybrid’ solutions for crop protection. STK Aqua will serve the fish and shrimp farming industry globally, offering biological solutions exclusively.
With the new name comes an updated logo which maintains the company’s orange trade dress while adding a new bio-ag technology descriptor.
On the announcement of the company name change, CEO Guy Elitzur declared, “The new STK name comes after a yearlong rebranding process. STK represents a short, smart and memorable name, which maintains a bridge to the company’s heritage, and reflects our focus and commitment to bio-ag technology for the future of sustainable agriculture and aquaculture.”