Brenntag launches global Food & Nutrition brand 8th November 2018
Brenntag announces today the launch of its global Food & Nutrition brand. The company’s food and beverage specific capabilities in 73 countries, with over 750 dedicated employees and 28 food application and development centers will be drawn together in one coordinated business unit and management.
Brenntag Food & Nutrition is at home everywhere in the world with a strong local presence and infrastructure. Deeply rooted in the local culture and business, it is perfectly positioned to meet the needs of its partners. Customers and suppliers will benefit from Brenntag Food & Nutrition understanding the market specific needs and developments. The 28 food application and development centers are at the business partners’ service in the universe of food: The technical teams create tailor-made food and nutrition formulations and deliver smart solutions. Brenntag’s dedicated marketing and sales people are the preferred channel for suppliers and a trusted partner to customers, ready to boost existing business and to open new opportunities. At the same time the Food & Nutrition organization will use the market leading distribution excellence and infrastructure of the Brenntag Group. It is also equally committed to Brenntag’s safety and sustainability promise, thereby fulfilling the industry’s ever-growing safety, quality and regulatory requirements.
“Brenntag Food & Nutrition is the perfect combination of specialized support for the Food & Nutrition market, distribution capabilities and Brenntag legacy, it is true value. We want our partners to sense that difference, to sense the difference we can make to their product and their business”, shares Tom Corcoran, Vice President Food & Nutrition Brenntag Group, his ambition for the new unit. He adds: “Our biggest asset, however, is our team who shares a common passion for food & nutrition. We aspire to be a living network, sharing best practices, knowledge and insights and ultimately turning trends into marketable products for our partners.”
Brenntag Food & Nutrition will have its own structure within the Brenntag organization. Tom Corcoran is leading the global business as Vice President Food & Nutrition Brenntag Group, overseeing global targets, strategy and marketing. Brenntag’s four regions are each covered by a Vice President: Frank Haven for Europe, Middle East and Africa (EMEA), Margaret Chua for Asia Pacific, Larry Davis for North America and Tomás Navarro for Latin America, who will be responsible for regional strategy and operations.
“Brenntag has a significant Food & Nutrition business on a global scale with a good mix of ingredients, specialty chemicals and value added services. With our capabilities we are now at a tipping point where it made sense to join all respective forces to concentrate on Food & Nutrition which is an important industry segment for Brenntag with attractive opportunities for growth. With the new set-up, we will be in a much better position to meet the expectations of our current and future business partners on both, local and global level”, explains Henri Nejade, Member of the Management Board of Brenntag Group.
The new Food & Nutrition brand has the slogan “Sense the difference” to demonstrate Brenntag’s new global market approach which is unveiled at the US industry event Supply Side West today. The dedicated website goes live in parallel.