Euroma acquires Intertaste 20th February 2018
Koninklijke Euroma (Euroma) has acquired all shares in Dutch branch competitor, Intertaste, an international herbs and spices producer. With the acquisition, Euroma achieves a top ranking in the European spices market.
The two companies, with a combined workforce of around 500 employees, turn over about €220 million. Euroma and Intertaste share important commonalities, including their Dutch roots and international orientation, a high-end customer base and a strong focus on customer support and service. Euroma’s priority in 2018 is the merging of the companies’ expertise in areas relating to the development and production of herb and spice based flavourings such as herb mixtures, sauces, dressings, soups and texturing products.
Hanneke Broekhuizen, Commercial Director at Euroma said Broekhuizen says the primary focus of the company’s business will remain in Europe. “The demand for herbs and spices has been on the rise, which is primarily driven by the demand for clean label solutions, and the opportunities to mask salt reduction in recipes, we do have natural alternatives, that develop great taste with less and salt and even less sugar.”
The strategic takeover places Euroma in a position to consolidate its status as a leading and innovative tastemaker. Robert Hoogstra, CEO of Euroma, points to opportunities which the current food trends hold in store.
“Consumers are more aware and discerning of food and health aspects. Euroma has extensive and in-depth knowledge of herbs and spices and capability to develop tasty, innovative products for instance which contain less sugar, less salt or other additives. It’s that knowledge base that underpins our innovative ability to translate food trends into concepts and it’s why our customers appreciate us as a partner in all areas of flavoring and packaging,” Hoogstra explains.