German flavor manufacturer Silesia is reacting to the growing demand for the food and beverage industry in Asia by establishing a new plant for the manufacturing of liquid and powder flavours in Singapore.

With its location in Singapore and subsidiaries in Vietnam, Thailand, Indonesia, Malaysia and in the Philippines the company already has an extensive market coverage in South East Asia. The market and the potential of the countries around Singapore are significant. As a result of increasing urbanization, the region’s diet is changing towards industrially manufactured products, for which liquid and powder flavours are in demand.

Jorgen Hejl, Managing Director Silesia Flavours South East Asia,said: “We recently opened the new production and innovation building in Singapore. 65 employees work in the areas of production, R&D, flavour application, marketing and sales in the 16,000 square meter complex, of which 1,200 square meters are dedicated to R&D, flavour application, sensory and analytics all equipped with the latest state-of-the-art technology.”
 
“We didn’t have a production site and therefore we had to supply the products from Germany, which could sometimes take up to 8 weeks. Due to the long delivery times, we weren’t able to meet our own and our customers’ requirements at all times,” noted Thomas Trunk, Executive Vice President Silesia International.

Hejl also added: “To ensure a worldwide constant quality, not only do we use the same machines as in the German plants, but we also apply the same raw materials and formulations. To adapt the flavour production to the different food legislation and equally ensure the food safety, we are certified with FSSC 22000 Food Safety System Certification as well as Halal and Kosher.”