Cosmetics & Personal Care
Givaudan introduces new product development assistant based on AI 29th August 2018
This one-of-a-kind application was designed to process the complex yet essential parameters of a customer product brief and to suggest rational choices aligning with all customer needs. EVE guides the user in her intuitive interface, allowing them to navigate through several criteria including the targeted consumer profile, the expected region of launch, their regulatory compliancy needs, the positioning of their product, its claims and alignment with market trends, the type of formula and the retail price range. EVE computes these diverse factors in her decision matrix and suggests the best ingredients matching the customers’ wish list. Once validated by the user, EVE creates a full summary of the NPD brief offering a holistic report on her suggestions which is sent by email.