Cosmetics & Personal Care
ID bio, part of Novacap group, launches Evolu’age 5th April 2018
ID bio, part of Novacap group, launches Evolu’age, a “well aging” active extracted from Getto leaves, sourced in Okinawa Island longevity secrets
Getto and the exceptional longevity in Okinawa Island
ID bio has investigated in the zones where there is an exceptional concentration of centenaries, called Blue Zones searching for the longevity secret of those populations. Okinawa Island is a Blue Zone, and shows since 30 years, 4 to 5 times more centenaries than western populations, with 50 centenaries for 1000 habitants.
Two elements have been demonstrated to be key in the pro-longevity aspect:
- The psychosocial factor of ‘true connexion’ with family all life long,
- The local food factor, also named ‘The Okinawa diet’, in which Getto leaves (Alpinia speciosa) widely used in tea, wrapped food (mochi) and ice creams, seems to be a major influencer.
ID bio has made an extraction of Getto leaves, Evolu’age, and demonstrated its positive effects on skin. Getto helps reinforce connexion between skin structural elements, thus improving skin tonicity and healthy look.
A transcriptomic study has shown an upregulation of genes involved in matrix elements connexion and matrix-fibroblast interaction. A study on skin explants has also shown an improvement of Dermo-Epidermal Junction invagination profile. The explants treated by Evolu’Age show a healthier aspect versus untreated.
Major consumer benefits are significant effects on skin firmness and elasticity. Evolu’age helps maintain the skin healthy look, thus positively influencing the self-image perception, to feel comfortable in your own skin, at every age in life.
More to discover about Evolu’Age at In-Cosmetics Amsterdam.