Univar has announced the expansion of their agreement with BASF to include the Care Chemicals business for the US Home, Industrial & Institutional, as well as Vehicle Care product lines.

As a leading supplier in North America, and with dedicated technical experts to help customers overcome their formulation and application challenges, Univar serves as a trusted advisor to customers in the Household & Industrial Cleaning (HIC) segment.  BASF’s Care Chemicals business offers a broad portfolio of products for the hygiene, personal care, home care, industrial & institutional cleaning, as well as technical applications.  Additionally, BASF’s leading position in the HIC market coupled with Univar’s breadth of technical services, global network reach, and industry leading digital commerce platform, provides unmatched support for customer formulation needs.

“This expanded agreement means Univar customers will enjoy access to the complete range of HIC products within BASF’s portfolio, while also enjoying the support of our dedicated HIC labs across the country and technical experts with excellent formulation competency. We continue to assess market needs so that we can offer our customers products and services designed to help them overcome challenges,” said Aaron Lee, Univar’s director of surfactants, chelants and HIC. 

“Customers will also continue to benefit from our digital market leadership through the MyUnivar.com platform with its 24/7 access from any device, document downloads, two-click reordering, and Univar’s entire catalog at their fingertips.  By serving this market with these product lines, we will help customers stay ahead of industry trends like “Safer Choice,” which will continue to gain popularity as millennials’ buying power increases, and as regulations like REACH continue to expand,” said Brian Jurcak, Univar’s vice president of product management.